For the past few years Instagram has been the go to for growing your business. In 2020 it felt almost too easy, accounts were THRIVING. They were growing, making sales and getting engagement without even trying.
But it’s led people into a false sense of security. Now it’s harder to make sales from IG people are panicking.
But you’re looking at this the wrong way. You don’t have an Instagram business, you have a BUSINESS. And let me tell you there’s sooo many more ways to market it.
(Disclaimer: I’m not telling anyone to drop IG, just let it be a part of your marketing, not the be all and end all)
Let’s dive into some other ways to grow your business:
Social media that is relevant to your business. If you’re creating long form content, like blogs, or you want to drive web traffic and have beautiful imagery to share (photographers I’m looking at you) how about setting up a Pinterest page? The shelf life of pins is around 4 months, compared to just 24 hours for an IG post. If you offer a business to business service you’re missing a trick if you aren’t on LinkedIn. Even the free version has a robust search tool that allows you to connect with and get in front of your EXACT target audience.
Email marketing is something that can run alongside all social media. So you can build your list using socials but then segment your lists accordingly within your email platform. This gives you much more focused targeting and you can send emails relevant to each segment. For instance you could build the following segments: new customers, maybe they would like to hear more about your values and ethics. People who have bought multiple times, maybe they need a reward! People who have signed up to your list but never purchased, maybe they need some encouragement with some testimonials or influencer content…
Meet people! Just because your business is predominantly online it doesn’t mean that you have to be. In person networking events or trade shows are a great way to make new contacts and personally spread the word about your business. If you have a physical product, how about fairs, markets, pop up shops?
Brand reps and influencers are great for product based businesses and will be spreading the word about your business on their various channels, so you can tap into multiple different audiences without too much work on your part. You will need to do your research to see who you want to work with and who will be an appropriate ambassador for your business. Then you’ll need to set up agreements and decide on fees, so there is work involved initially.
You may be thinking, wow this sounds like a lot, won’t this take a long time? … YES, growing a successful business that brings in the big bucks was never meant to be easy!
It may take you some time and commitment initially but won’t it be worth it? To look back in a few years and see what you’ve created with your hard work?
If you’re currently trying to grow a successful business that allows you financial freedom, diversifying your marketing efforts is the best place to start.
If you’re interested to learn more about how you can market your business, drop me a message and let’s chat about your options.