I know a lot of businesses are starting to think about email marketing in 2022 - and rightly so! As small business owners, we spend so much of our time focusing on Instagram and what that can bring in in terms of sales, but there are more ways to market your business and make money!
Email marketing is something I would urge all retailers to master, here's why...
- Email marketing converts more than any other channel
- You have a direct line of contact to people actually interested in your business
- People make the choice to subscribe (and unsubscribe) so you have a bank of engaged leads
- Social media is more of a broadcast sales pitch but with email marketing, you can tailor your message to people differently meaning you can upsell, cross-sell and encourage recommendations and repeat business
So you may be starting with a very small list, or no list at all and wondering how you'll ever grow it? Here are 4 ways to grow your list right now.
Add a link to sign up to your mailing list in your bio, if you can, incentivise it. Say '10% off your first order when you sign up' you can then set up your email marketing so that it delivers their discount when they are added to a certain audience segment.
Chat to people in your stories and say, 'this is what I have coming up *insert product launch*, if you'd like to be the first to know, drop your emails here and I'll add you to my list' then add a question box to your stories to collect email addresses. You can also regularly add links to sign up to your stories :)
Offer a freebie in exchange for an email address. Now, this is slightly harder with retail businesses than it is service businesses, but here are some ideas. Create a 30-day challenge that you can send to people when they sign up, create a guide, for instance, a self-care evening in guide that includes your products, create learning downloads (for children's retailers) or recipe ideas.
Have a sign-up area on your website on a few different pages (not your sales pages though, you don't want to distract attention!) or have a pop-up. If you go for a pop up make sure you disable it after someone has signed up.
These are just a few ways to collect email addresses if you want to learn more about growing your list, and then converting your list into loyal customers then join me on 27th Jan 7pm for my email marketing live training (for retailers)
Join the waitlist here + get an exclusive discount (normally £77)