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Should Your Business Be On Pinterest? …And How To Get Started

For the many, many small businesses looking to spread their marketing efforts away from solely Instagram, Pinterest offers some welcome benefits.

  • 97% of Pinterest searches are unbranded, which means people aren’t searching with a particular brand in mind, they are open to suggestions. They may be searching for nursery inspiration for instance… enter your business with the solution.

  • 46% of weekly pinners have discovered a new brand or product on Pinterest.

  • 31% of Millenials in the UK with a household income of over 100k are on Pinterest.

From Pinterest: ‘People aren’t here to fend off FOMO or doomscroll. They’re here to try new things, save new ideas and often, make their next purchase.’

You’re probably wondering if Pinterest is right for your business and if so, how to get started. Let’s look firstly at which types of business should be on Pinterest. It used to be that Pinterest was thought of as a platform simply for creating mood boards for your wedding or house reno, but with product pins, Pinterest can increase traffic to your website and potentially sales too! So more and more retailers are turning to Pinterest for their sales traffic.

Source: Pinterest

Here’s an example of a search I have done for ‘pet accessories you can see the 3 tabs at the top, Explore, Shop and Profiles. Here I’m looking at the ‘Shop’ tab and you can see all of the product pins with prices which will link through to their website.

Here is a list of businesses I think would benefit from Pinterest:

  • Photographers. Create boards of your galleries and specific categories people may be searching for like ‘colour schemes’ ‘flower inspo’ ‘venue inspo’ etc.

  • Online retailers. Create shoppable pins linking to your site to increase traffic.

  • Bloggers. Create multiple pubs for each blog post to boost site traffic.

  • Service-based businesses such as social media managers and business coaches. Link to blogs and share your reels and TikToks with short, snappy tips.

Basically, if you have a website to link to, you have beautiful images or can create eye-catching graphics and your audience is on Pinterest… you’ll probably benefit from having an account.

So let’s look quickly at the audience demographic:

Source: Pinterest

So how do you get started with Pinterest and what should you post? Below is a guide to help you set up your account and find your feet with the platform.

Step 1

Set up a business account. Go to and click sign up.

Step 2

A sign-up pop-up will come up and there’s a sentence at the bottom that says ‘are you a business’ ‘get started here’ click that.

Step 3

The rest is pretty self-explanatory. It will take you through a list of fields to enter like business name, website link, profile image etc.

Once you have your account you can start creating boards and pins. Boards categorise your content. For instance, my boards are: Instagram marketing, marketing for small business… but if you're a shop that sells homewares your boards may be: living room inspo, wax melts, neutral bedroom ideas.

Within each board, you can create pins. These are the different types of pins:

Standard - just a portrait photo or graphic which will have a title, a description and a link to your website.

Video - as above except video.

Product - these pins link to your products on your website and include price and stock availability.

Collections - include a few different products in one pin. For instance, if you sell dog collars you may include a few different designs.

Idea - this is basically Pinterest's answer to stories, so a series of images or videos.

You can post the majority of pins linking to your own site and your own products, but sometimes I share other people's pins to my boards too if I think their pins/blogs are useful to my target audience.

Best Practices & Tips

  • Make sure to pin regularly and consistently. To start with you could pin a couple of times a day. Make sure you post fresh content, so link to different products or blogs.

  • Make sure you include a link with each pin and make sure that link works!

  • Use high-quality, vertical images.

  • Optimise pin copy by using clear titles and descriptions.

  • When posting videos, Pinterest recommends they should be between 15 seconds and one minute long.

  • When creating idea pins, Pinterest recommends that the first pin in the story should be a video with text overlay as lots of people watch with the sound off.

Hopefully, I’ve answered some of your Pinterest questions but if you have any more or would like to know how you can incorporate Pinterest into your marketing strategy, please feel free to message me on IG or email me at

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